Srixon – ‘The Journey to Better’, the inspirational video of Keegan Bradley

March 26, 2014 – Are you ready to start becoming a better golfer? We are following the continuation of the Srixon promotional campaign on the brand’s new website, US version: http://srixon.com/thejourney/. In the first video the protagonist was Graeme McDowell, and we loved it. Now the inspiration stems from Keegan Bradley, also a Z-Star ball player.

“Better isn’t about clinging to the past”, says Keegan Bradley. “It’s not about pretending to be the future. Better is questioning, better is challenging. If you think you’re good enough for golf, you’re probably right. But if you’re crazy enough to question good enough, you might just get… better. We’re here for the journey, the journey to better.”

The video, which can be viewed on PC, tablet and smart phone, focuses on the golf fitness of the American, in his efforts to get further with his drive. You want to be better?

What is your favourite video from the Srixon campaign?

Graeme McDowell or Keegan Bradley, what is your favourite video? You can follow the campaign with the hashtag #JourneyToBetter.

And beware, because motivational videos from Gonzalo Fernandez-Castaño (4/1/14) and J.B. Holmes (4/15/14) are on their way.

We’ll keep you posted!

 

By REDACCIÓN