Srixon – ‘The Journey to Better’, the inspirational video of Graeme McDowell

March 13, 2014 – ‘The Journey to Better’, the latest promotional campaign of Srixon, was launched on 1st March in the brand’s new website, US version: http://srixon.com/thejourney/. And the protagonist is none other than the Northern Ireland player Graeme McDowell, flag-bearer of the Z-Star XV golf ball.

The message of this inspirational video is summed up in these words of Graeme McDowell: “That’s the thing about better. You can’t own it. You can only pursue it. Stalk it. But once you’ve tasted it, better is never truly beyond your reach.”

The Srixon campaign reflects these words by adding: “Our mission is to make you better. One shot, one round, one weekend at a time. We can’t promise it will be overnight. No one can. But we can say we’ll be there. We’re here to play, to challenge, to compete at the highest level. We’re here for the journey. The Journey to Better.”

What will Srixon surprise us with after McDowell?

The campaign doesn’t end here, as the new website announces that we can expect similar motivational videos with other players of the staff of the brand. Keep a look out, because one of Keegan Bradley (3/15/14) is about to reach us, and others of Gonzalo Fernandez-Castaño (1/4/14) and J.B. Holmes (4/15/14) are on their way.

We’ll keep you posted!

By REDACCIÓN