Adams Golf – Ernie Els signs with the brand to play easy-to-hit golf equipment

January 1, 2014 – Adams Golf, maker of the No. 1 Hybrids on the PGA Tour and European Tour, signed four-time major champion Ernie Els to a multi-year agreement where he will use a range of the company’s products and showcase the brand’s logo on his bag and headwear.

Owner of two U.S. Open and two Open Championship titles, Els was enshrined in the World Golf Hall of Fame in 2011. His 70 professional global victories include two World Golf Championships and a record seven World Match Play Championship crowns. The former world No.1 has triumphed in tournaments in South Africa, Europe, United States, Asia, Far East, Middle East and Australasia, and has now finished his relationship with Callaway Golf to become an Adams Golf staff player, joining David Howell on the European Tour.

“As a player, there are many factors in something as fundamentally important as your equipment. Everything about Adams impresses me, starting with the enthusiasm and energy from company leadership and R&D, along with their strong products,” Ernie Els explained. “I’m partnered with a company where innovation is at the heart of everything they do, where they’re always looking to push the envelope and pursue new ideas that ultimately help players of all skill levels play better.”

“’The Big Easy’ is one of the most prolific winners of his generation and a natural match for Adams, with our philosophy of creating the easiest to hit golf equipment,” said John Ward, Adams Golf President. “Ernie’s worldwide appeal and iconic status fit our international business growth as we extend our stronghold in hybrids to other categories.”

Maker of the most-used hybrids on the PGA Tour for six consecutive seasons, Adams Golf increased its presence to 37 % of all hybrids in play in 2013. This goes along with the company topping the Champions Tour count each of the last nine years and ranking as the most-played hybrids on the Web.com Tour since 2006. Adams also earned top billing on the European Tour for the first time and won the LPGA Tour season hybrid count.

Ernie Els has also signed recently with Ecco Golf shoes.

More information at www.adamsgolf.eu and the Spanish distributor: Hispano de Deportes S.A., tel. 93 448 24 91, hdd@hispanodedeportes.com and @HDDgolf on Twitter.

By REDACCIÓN