{"id":93851,"date":"2019-09-27T07:30:58","date_gmt":"2019-09-27T05:30:58","guid":{"rendered":"http:\/\/www.mygolfway.com\/?p=93851"},"modified":"2019-09-27T08:33:09","modified_gmt":"2019-09-27T06:33:09","slug":"barcelona-golf-destination-launch-of-the-barcelona-golf-course-association","status":"publish","type":"post","link":"https:\/\/mygolfway.com\/en\/barcelona-golf-destination-launch-of-the-barcelona-golf-course-association\/","title":{"rendered":"Barcelona Golf Destination \u2013 Launch of the \u2018Barcelona Golf Course Association\u2019"},"content":{"rendered":"

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September 27, 2019 –<\/strong> New brand, new logo, new website, and new horizons for golf tourism in Barcelona, Catalonia (Spain). Yesterday, the \u2018Barcelona Golf Course Association\u2019<\/strong> was presented in society, with the Club de Golf Terramar<\/strong> (Sitges) as the ideal backdrop as it coincided with the first day of the Estrella Damm Mediterranean Ladies Open<\/strong> on the Ladies European Tour.<\/p>\n

On the speakers table were Santiago Rosell<\/strong>, President of the Club de Golf Barcelona, Club President of the Association; Marcello Della Vecchia<\/strong>, Commercial Director of Real Club de Golf El Prat, Club Vice-president of the Association; and Josu\u00e9 Mascu\u00f1\u00e1n<\/strong>, Commercial Director of the Club de Golf Vallromanes and Club Secretary of the Association. They spoke to an audience of some thirty professionals from the industry, including representatives of golf clubs, tour operators, hospitality, institutions and press.<\/p>\n

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“Since the first joint action was carried out in 2013, golf in Barcelona was being promoted through shows and other platforms organized through the Diputaci\u00f3 de Barcelona”,<\/em> said Josu\u00e9 Mascu\u00f1\u00e1n<\/strong> explaining the origins of the Association.<\/p>\n

\u201cNow, on the initiative of the same Barcelona golf clubs and at the request of the Diputaci\u00f3 itself, this year we have created an organization within a single work group. These clubs alone already attract thousands of international players per year, but we believe we have the potential to continue growing, bringing together all our efforts.\u201d<\/em><\/p><\/blockquote>\n

\u201cThe Barcelona Golf Destination trademark arisen from the collaboration of seven golf clubs in the region, which are also situated very close to each other, between 20 and 50 kilometres from the city, with the aim of organizing the offer of golf tourism products\u201d,<\/em> Marcello Della Vecchia<\/strong> said. “<\/strong>The aim is to organize the offer, because we have all the elements to move forward and grow, but we need to present them in the form of packages<\/em>.”<\/strong><\/p><\/blockquote>\n

Club de Golf Barcelona, Club de Golf Llavaneras, Club de Golf Montany\u00e0, Real Club de Golf El Prat, Club de Golf Terramar, Golf La Roca\u00a0<\/strong>y Club de Golf Vallromanes<\/strong>\u00a0<\/strong> are the seven courses that constitute the association so far. These are clubs with a long tradition, widely recognised internationally, with modern facilities and first class services. The clubs already receive thousands of international clients but now, through the Association, this business can be enhanced thus increasing the number of visitors.<\/p>\n

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“Tourism agencies today sell simple packages and that is what we have to develop,”<\/em> continues Marcello Della Vecchia<\/strong>. “We have to be very organized with all the essential factors: transport, hospitality, variety of courses, services and fun, with packages that are easy to acquire. And position the city internationally as an emerging golf destination.”<\/em><\/p><\/blockquote>\n

For example, in the province of Barcelona the European Tour Open de Espa\u00f1a<\/strong> has already been organized more than ten times. It is very important to take advantage of this because these events are broadcast worldwide and are a stimulus to attract foreign golfers who have seen the best golfers playing on those Barcelona courses, and have the desire to play there.<\/p>\n

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Barcelona Golf Destination<\/strong> offers golf 365 days a year<\/strong>, with a privileged climate that allows you to play every day of the year. Barcelona is the sixth most visited city in Europe and has a powerful brand in the tourism sector.<\/p>\n

The first two products to be launched are fundamental:<\/strong><\/p>\n