{"id":74521,"date":"2018-01-19T13:08:06","date_gmt":"2018-01-19T11:08:06","guid":{"rendered":"http:\/\/www.mygolfway.com\/?p=74521"},"modified":"2018-01-19T13:08:06","modified_gmt":"2018-01-19T11:08:06","slug":"peter-millar-acquisition-of-mossimo-gianullis-gfore-brand","status":"publish","type":"post","link":"https:\/\/mygolfway.com\/en\/peter-millar-acquisition-of-mossimo-gianullis-gfore-brand\/","title":{"rendered":"Peter Millar – Acquisition of Mossimo Gianulli\u2019s G\/FORE Brand"},"content":{"rendered":"

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January 19, 2018 –<\/strong> Luxury apparel brand Peter Millar<\/strong> announced today that the company has acquired Los Angeles-based G\/FORE<\/strong>, the golf-inspired sportswear and accessories brand created and designed by veteran fashion innovator Mossimo Giannulli<\/strong>.<\/p>\n

Giannulli launched G\/FORE in 2011 with the vision of developing a global lifestyle brand deriving its DNA from the sport of golf and the stylishly rebellious spirit that has earned the designer international recognition. Beginning with a collection of premium golf gloves in vibrant colours, G\/FORE has expanded to include golf shoes, accessories and apparel for men and women.<\/p>\n

\u201cI love the game of golf, and as a designer it was obvious that the timing was perfect for a lifestyle brand that was hipper, younger and more outspoken than anything on the market,\u201d<\/em> Mossimo Giannulli<\/strong> said. \u201cBy starting with gloves, we were able to establish credibility as a golf brand first, then add shoes, apparel and other accessories for a complete collection.\u201d <\/em><\/p>\n

Giannulli describes G\/FORE as luxury sportswear inspired by and designed for the sport of golf, emphasizing the \u201cplayability\u201d of the product line. \u201cWe\u2019re not a technical or athletic brand, but we\u2019ve learned how to put technical performance into our products,\u201d<\/em> he said. \u201cEverything is 100 percent suited for playing golf \u2013 athletic on the inside, fashion on the outside.\u201d<\/em><\/p><\/blockquote>\n

The partnership with Raleigh, N.C.-based Peter Millar<\/strong> began with a collaboration on a co-branded golf shoe, an idea hatched by Giannulli and Peter Millar CEO Scott Mahoney<\/strong>. The shoe was an immediate hit at the 2017 PGA Show, introducing the unlikely but intriguing pairing of two distinctively different brands. The decision for Peter Millar<\/strong> to acquire G\/FORE<\/strong> was the organic result of ongoing interactions between the two companies.<\/p>\n