{"id":52937,"date":"2016-09-06T09:29:44","date_gmt":"2016-09-06T07:29:44","guid":{"rendered":"http:\/\/www.mygolfway.com\/?p=52937"},"modified":"2016-09-06T12:13:02","modified_gmt":"2016-09-06T10:13:02","slug":"a-visit-to-the-srixon-sports-europe-headquarters-with-a-tour-through-its-custom-workshop","status":"publish","type":"post","link":"https:\/\/mygolfway.com\/en\/a-visit-to-the-srixon-sports-europe-headquarters-with-a-tour-through-its-custom-workshop\/","title":{"rendered":"Srixon – A visit to the Srixon Sports Europe headquarters with a tour through its custom workshop"},"content":{"rendered":"

\"Srixon-Alton-Custom-Workshop\"<\/a><\/p>\n

\"Srixon-Alton-Train-Arrival\"<\/a><\/strong><\/p>\n

September 6, 2016 –<\/strong> This Summer the holidays took me to the English countryside. This was my plan: Flight Barcelona – London (Gatwick), train to North Camp and change, new train destination … Alton! Wait a minute, Alton? Isn\u2019t the Srixon Sports Europe<\/strong> Ltd headquarters here? So I decided to drop in for a courtesy visit to see the insides of the European centre of operations of Srixon<\/a>,\u00a0Cleveland Golf\u00a0<\/a><\/strong>and\u00a0XXIO<\/strong><\/a>, those heavyweights of the golf industry.<\/p>\n

Having contacted Hauke \u200b\u200bLipp<\/strong>, Marketing Manager for Continental Europe, MyGolfWay.com<\/strong> was welcomed for a visit that lasted two days. The company is in the midst of product renovation and launch, so the first meeting was dedicated to an exclusive introduction to the new releases that will hit the stores this September.<\/p>\n

\"Srixon-Alton-Room\"<\/a><\/p>\n

The company tends to change the range of products in two-year cycles, so we are at an exciting time for its brands, which have significant technological and design improvements that will deliver more performance and fun on the course for players worldwide.<\/p>\n

Srixon is launching the new Z65 line<\/strong><\/a>, highlighted by a range of competitive woods, with the adjustable Z 565 Driver<\/strong> (and the Z 765 only custom), with three unique technologies that make up the Ripple Effect<\/strong>: the Power Wave Sole, the Stretch Flex Cup Face, and the Lightweight Crown that maximize distance and control off the tee. The Z F65 Fairway Woods<\/strong>, also with Ripple Effect, have a closer and more extended face which gives you more confidence when playing. And in the same vein, the Z H65 Hybrid<\/strong> develops maximum distance with high a higher and more forgiving launch, like all the family of woods.<\/p>\n

Well, we found the woods spectacular, but the irons seduced us even more<\/strong> with that muscle bar with its apex a little further towards the toe. There are three lines ranging from the blade to the cavity back, covering the full range of players. At first glance we\u2019d say that the Z 965<\/strong> blades will be for skilled players from scratch to handicap 10; the Z 765<\/strong>, a mid-cavity for serious players from scratch to handicap 15; and the Z 565<\/strong> cavity, the most tolerant for handicaps of 10 to 20.<\/p>\n

\"Srixon-Alton-CG-RTX-3-wedges\"<\/a><\/p>\n

And regarding Cleveland Golf<\/strong>, what a surprise! New RTX-3 wedges<\/strong> to improve… what already looked unbeatable! Here the historical commitment of the brand to the short game has been revamped. Up to the month of July they total 351 victories on the Tour and 26 Majors, having been in the bag of eleven World Ranking N\u00ba1s… After two years of the RTX 2.0 hegemony, the brand has leapt forward with new technologies such as the Feel Balancing, new sole grinds (V-LG, V-MG and V-FG), more sophisticated ROTEX grooves according to the loft, quality finishes (Satin and Black) and a super modern look in their blade and cavity versions.<\/p>\n

\"Srixon-Alton-CG-TFi-putters\"<\/a><\/p>\n

In addition, Cleveland Golf<\/strong> is taking putters to a new level, with two sensational lines. Here you have the multi material TFi<\/strong> with the revolutionary alignment system, which places the visual mark at the height of the centre of the ball, with the new mallets the\u00a0Cero<\/strong>,\u00a0the\u00a0Elevado<\/strong> (this one also will be in counterbalance version), and the\u00a0Mezzo<\/strong> (centre shafted). It felt great to touch them and try them out in this presentation at Alton.<\/p>\n

\"Srixon-Alton-CG-Huntington-putters\"<\/a><\/p>\n

And finally, the new Huntington Beach putters<\/strong>, referenced as 1, 4 and 6. At first glance they seem very basic but… when you have them in your hands, they are amazing. They\u2019re made of 304 stainless steel, with a remarkably soft touch, and have deeper grooves on the face, which give you a smooth feel and a super true roll.<\/p>\n

We ended the first day at the Srixon Sports Europe<\/strong> offices talking about new golf balls, specifically the 10th generation of the popular Srixon Soft Feel<\/strong> (the green box), a two-piece with the new EGG core, and enjoying the latest video for the launch campaign\u00a0about the\u00a0Ripple Effect<\/strong>.<\/p>\n