{"id":51217,"date":"2016-07-15T13:16:29","date_gmt":"2016-07-15T11:16:29","guid":{"rendered":"http:\/\/www.mygolfway.com\/?p=51217"},"modified":"2016-07-15T13:16:29","modified_gmt":"2016-07-15T11:16:29","slug":"chervo-report-of-global-growth-after-going-back-to-distribution-roots","status":"publish","type":"post","link":"https:\/\/mygolfway.com\/en\/chervo-report-of-global-growth-after-going-back-to-distribution-roots\/","title":{"rendered":"Cherv\u00f2 \u2013 Report of global growth after going back to distribution roots"},"content":{"rendered":"<p><a href=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2016\/07\/Chervo-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51211\" src=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2016\/07\/Chervo-2.jpg\" alt=\"Chervo-2\" width=\"640\" height=\"331\" srcset=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2016\/07\/Chervo-2.jpg 640w, https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2016\/07\/Chervo-2-300x155.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><strong>July 15, 2016 &#8211;<\/strong> Leading golf and leisure apparel brand <strong>Cherv\u00f2<\/strong> is reaping the rewards after changing its global distribution strategy, with the Italian company reporting increased sales at home in the last year and consolidating growth in more than 35 other countries worldwide.<\/p>\n<p><strong>Cherv\u00f2<\/strong>\u2019s revenue rose by five per cent in Italy in 2015 while it also enjoyed improved performances across the globe after deciding at the start of last year to directly manage the distribution in various countries including <strong>Italy, France, Austria, Germany <\/strong>and the<strong> UK<\/strong>.<\/p>\n<p>In a change of direction, the company took direct control of 60 per cent of its international product distribution, with the remainder entrusted to qualified distributors, and the strategy has proved an instant success with the luxury brand forecast to continue expanding in 2016.<\/p>\n<blockquote><p><em>\u201cWe realised that, in such an uncertain economic situation, we needed a quality breakthrough,\u201d<\/em> explained <strong>Manfred Erlacher<\/strong>, CEO of Cherv\u00f2 Spa, <em>\u201ca change that would allow us to ensure a more attentive service in customer management and their needs. So we invested in the evolution of the company\u2019s structure, aligning it to a new business logic that requires greater control of distribution.\u201d<\/em><\/p><\/blockquote>\n<p><a href=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2016\/07\/Chervo-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-51213\" src=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2016\/07\/Chervo-3-200x300.jpg\" alt=\"Chervo-3\" width=\"200\" height=\"300\" srcset=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2016\/07\/Chervo-3-200x300.jpg 200w, https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2016\/07\/Chervo-3.jpg 280w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>Created in 1982 by Manfred and his brother <strong>Peter Erlacher<\/strong>, Cherv\u00f2 offers a range of vibrant, stylish and authentic collections which feature the latest cutting-edge technology and performance materials. Universally recognised by the market, Cherv\u00f2\u2019s vision and creative concept guarantees superior technical performance and an unmistakable Italian elegance in all weather conditions \u2013 on the course, in the clubhouse and beyond in everyday life.<\/p>\n<p>The brand\u2019s pioneering technologies include its globally-acclaimed <strong>DRY-MATIC technology<\/strong>, which can be seen on its latest line of trousers for men and women and offer an extraordinary ability to dry quickly, combining maximum freshness and comfort with an elegant fit.<\/p>\n<blockquote><p><strong>Manfred Erlacher<\/strong> added: <em>\u201cOur mission in the mid-term is to consolidate the development with an annual growth of 10 per cent in traditional markets including Europe and major Asian countries. We have more ambitious goals for the United States where we aspire to achieve far more substantial increases.\u201d<\/em><\/p><\/blockquote>\n<p>Cherv\u00f2 is available at around 1,000 multi-brand venues worldwide, and is established as the leading golf and leisure apparel brand in Italy and numerous other European countries including <strong>Germany, Switzerland, Austria, Belgium <\/strong>and<strong> Spain<\/strong>. In addition, it is available in pro shops at a selection of prestigious international golf clubs including, most recently, Verona Golf Club.<\/p>\n<p>More information at\u00a0<a href=\"http:\/\/www.chervo.com\/\" target=\"_blank\">www.chervo.com<\/a>\u00a0and <a href=\"http:\/\/www.carsersports.com\" target=\"_blank\">www.carsersports.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>July 15, 2016 &#8211; Leading golf and leisure apparel brand Cherv\u00f2 is reaping the rewards after changing its global distribution strategy, with the Italian company reporting increased sales at home in the last year and consolidating growth in more than 35 other countries worldwide. Cherv\u00f2\u2019s revenue rose by five per cent in Italy in 2015 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[139,100,145],"tags":[2123,2124],"class_list":["post-51217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-golf-fashion","category-golf-apparel","category-golf-companies","tag-carser-sports","tag-chervo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cherv\u00f2 \u2013 Report of global growth after going back to distribution roots - MyGolfWay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mygolfway.com\/en\/chervo-report-of-global-growth-after-going-back-to-distribution-roots\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cherv\u00f2 \u2013 Report of global growth after going back to distribution roots - MyGolfWay\" \/>\n<meta property=\"og:description\" content=\"July 15, 2016 &#8211; Leading golf and leisure apparel brand Cherv\u00f2 is reaping the rewards after changing its global distribution strategy, with the Italian company reporting increased sales at home in the last year and consolidating growth in more than 35 other countries worldwide. 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