{"id":49222,"date":"2016-06-06T09:00:31","date_gmt":"2016-06-06T07:00:31","guid":{"rendered":"http:\/\/www.mygolfway.com\/?p=49222"},"modified":"2016-06-04T21:41:52","modified_gmt":"2016-06-04T19:41:52","slug":"rio-real-golf-re-opening-of-the-pro-shop-in-grand-style","status":"publish","type":"post","link":"https:\/\/mygolfway.com\/en\/rio-real-golf-re-opening-of-the-pro-shop-in-grand-style\/","title":{"rendered":"R\u00edo Real Golf \u2013 Re-opening of the pro shop in grand style"},"content":{"rendered":"

\"Rio-Real-Golf-Pro-Shop-0\"<\/a><\/p>\n

June 6, 2016 – R\u00edo Real Golf & Hotel<\/a><\/strong>, one of Marbella\u2019s most iconic courses, with an exceptional design by renowned Spanish golf architect Javier Arana<\/strong>, is continuing its improvements programme as part of an on going commitment to maintaining the club\u2019s privileged status as a reference point on the Costa del Sol<\/strong>. The club recently re-opened its pro shop, doubling the existing floor space and providing it with a modern, attractive and functional design.<\/p>\n

\"Rio-Real-Golf-Luis-Navarro\"<\/a><\/p>\n

R\u00edo Real Golf<\/strong> manager Luis Navarro<\/strong> explains what the renovations consist of. \u201cWe had a smaller shop and, above all else, one that had not been upgraded. There was a lot of window display space, which makes sense for a shop on the main street because it attracts clients but is not really necessary for a golf club shop where the player has to come in to buy their green fee.\u201d<\/em><\/p>\n

\"Rio-Real-Golf-Pro-Shop-7\"<\/a><\/p>\n

\u201cInstead, we needed a lot more space for products. So we have removed the window displays and expanded the shop space by nearly double what it was originally. In addition, we have re-positioned the golf welcome counter in a way that produces a flow of clients through the shop, so they can see everything on offer.\u201d<\/em><\/p>\n

\"Rio-Real-Golf-proshop-2\"<\/a><\/p>\n

As for the golf apparel, accessories and products, Luis Navarro<\/strong> reports that R\u00edo Real Golf<\/strong> has signed an exclusive agreement with Holiday Golf<\/strong>, the leading wholesale distributor for its segment in Spain, \u201cso we are selling all the brands they have, which are cutting-edge and exceptional\u201d<\/em>.<\/p>\n

\"Rio-Real-Golf-Pro-Shop-6\"<\/p>\n

One highlighted brand, for example, is ECCO<\/strong> footwear. \u201cIt\u2019s the one enjoying the most success these days for its concept, because it\u2019s not only a shoe for playing golf but also for very comfortable street wear.\u201d<\/em> He also highlights the brands Peter Millar, Callaway, Cutter & Buck, Glenmuir<\/strong> and, for women, Daily Sports<\/strong>, \u201cwhich is a resounding success\u201d<\/em>.<\/p>\n

\"Rio-Real-Golf-Pro-Shop-5\"<\/a><\/p>\n

\u201cThe spectacular transformation of the shop is further \u2013 and greatly \u2013 noticeable in the sales. The refurbishment and new installations,\u201d<\/em> says Luis Navarro<\/strong>, \u201cwere completed in March, and April was a record. We are fully confident that the investment was well worth it and we will be able to increase our sales, as is already happening.\u201d<\/em><\/p>\n

\"Rio-Real-Golf-Pro-Shop-9\"<\/a><\/p>\n

Another added advantage for the commercial aspect is that the renovation has \u201cgreatly\u201d<\/em> helped improve this renowned club\u2019s image. \u201cIt\u2019s a much fresher image, much more modern, and you have to bear in mind that the pro shop is nearly always the first impression a player has of the club. The fact that it is now refurbished and attractive helps create a positive experience for visitors.\u201d<\/em><\/p>\n

\"Rio-Real-Golf-Pro-Shop-3\"<\/a><\/p>\n

The renovation and redesign was undertaken by Holiday Golf<\/strong>, which has its own design and installation department with extensive experience in setting up golf club shops.<\/p>\n

\"Rio-Real-Golf-Angela\"<\/a>\u201cWe\u2019ve taken the opportunity of using the experience of Holiday Golf in shop design, because they are working with numerous golf clubs, modernising their important centre of business operations\u201d.<\/em><\/p>\n

Thanks to the renovation work, the club has created two additional areas: a small support office for the caddy master, \u201cwhere we can process tournaments and work without being in front of the client\u201d; and a second office, quite a bit larger, for our bookings centre, with \u00c1ngela Caro, where we can attend to people who have already made their booking at the welcome counter and deal with any other matters that might arise. The team is working much better, and contact with clients is much more direct,\u201d<\/em> concludes Luis Navarro<\/strong>.<\/p>\n

Resource: Andaluc\u00eda\/Espa\u00f1a Golf Magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

June 6, 2016 – R\u00edo Real Golf & Hotel, one of Marbella\u2019s most iconic courses, with an exceptional design by renowned Spanish golf architect Javier Arana, is continuing its improvements programme as part of an on going commitment to maintaining the club\u2019s privileged status as a reference point on the Costa del Sol. The club […]<\/p>\n","protected":false},"author":1,"featured_media":49198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85,147,155],"tags":[4016,1285],"class_list":["post-49222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-golf-courses","category-golf-shops-en","category-holiday-golf-en","tag-holiday-golf","tag-rio-real-golf-hotel"],"acf":[],"yoast_head":"\nR\u00edo Real Golf \u2013 Re-opening of the pro shop in grand style - MyGolfWay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mygolfway.com\/en\/rio-real-golf-re-opening-of-the-pro-shop-in-grand-style\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00edo Real Golf \u2013 Re-opening of the pro shop in grand style - MyGolfWay\" \/>\n<meta property=\"og:description\" content=\"June 6, 2016 – R\u00edo Real Golf & Hotel, one of Marbella\u2019s most iconic courses, with an exceptional design by renowned Spanish golf architect Javier Arana, is continuing its improvements programme as part of an on going commitment to maintaining the club\u2019s privileged status as a reference point on the Costa del Sol. 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