{"id":49041,"date":"2016-06-02T08:30:12","date_gmt":"2016-06-02T06:30:12","guid":{"rendered":"http:\/\/www.mygolfway.com\/?p=49041"},"modified":"2016-06-01T18:32:35","modified_gmt":"2016-06-01T16:32:35","slug":"adidas-golf-debut-of-the-new-tour360-prime-boost-golf-footwear","status":"publish","type":"post","link":"https:\/\/mygolfway.com\/en\/adidas-golf-debut-of-the-new-tour360-prime-boost-golf-footwear\/","title":{"rendered":"adidas Golf \u2013 Debut of the new TOUR360 PRIME BOOST golf footwear"},"content":{"rendered":"

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June 2, 2016 – adidas Golf<\/a><\/strong>, an industry leader in innovation, technology and performance footwear, announced yesterday the release of the new TOUR360 PRIME BOOST<\/strong>, featuring adidas Primeknit technology<\/strong> \u2013 a seamless knitted upper for revolutionary breathability and stretch to maximise comfort and performance.<\/p>\n

First debuted by Sergio Garcia<\/strong> during The Masters, the TOUR360 PRIME BOOST<\/strong> will be available in limited quantities beginning today, 1st\u00a0June, in two\u00a0colourways: white\/shock blue\/mineral blue and Core Black\/Power Red\/white.<\/p>\n

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\u201cWith six wins on Tour and one of the best selling shoes at retail since the January launch, the TOUR360 BOOST has helped adidas Golf increase its market share by 21% and strengthen the #2 position in overall footwear market share (*),\u201d<\/em> says Masun Denison<\/strong>, Director of Footwear of adidas Golf.<\/p><\/blockquote>\n

Superior performance is paramount in the TOUR360 PRIME BOOST<\/strong>, which features Primeknit<\/strong> fabrication with 50\/50 PROTECT<\/strong> for water resistance in the lower half of the footwear. Full-length BOOST<\/strong> in the forefoot and heel provide energised cushioning and comfort, a lighter and more flexible 360WRAP saddle allows for greater adjustability and adaptability, and the new S-curve heel shape which follows the natural contour of the foot, make the TOUR360 PRIME BOOST<\/strong> the ultimate in style, comfort and performance.<\/p>\n

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“The TOUR360 PRIME BOOST is the first men\u2019s performance golf shoe to utilise the Primeknit technology, which has seen incredible success for the adidas Group, and is used in some of its best performing and most iconic\u00a0footwear, including the Ultra Boost and NMD. We were inspired by the look, comfort, breathability and overall performance this knit material offered and are happy to bring it to golf,\u201d<\/em> adds Masun Denison<\/strong>.<\/p><\/blockquote>\n

Like the TOUR360 BOOST<\/strong><\/a>, the new footwear uses advanced dual-density 10-cleat puremotion TPU outsole<\/strong> with CenTraXion and thintech cleats<\/strong> for improved stability and grip. A new TORSION TUNNEL<\/strong> provides independent flexibility and control between the heel and forefoot with enhanced arch support and advanced green friendliness, and the fitfoam GEO<\/strong> collar and tongue foam to deliver enhanced cushioning and comfort and finally, etc. lining material to reduce friction, moisture and heat, and helps maintain the optimal shoe climate for maximum comfort.<\/p>\n

ADIDAS GOLF\u00a0TOUR360 PRIME BOOST<\/strong><\/p>\n