{"id":34919,"date":"2015-07-10T10:34:33","date_gmt":"2015-07-10T08:34:33","guid":{"rendered":"http:\/\/www.mygolfway.com\/?p=34919"},"modified":"2026-10-14T12:59:51","modified_gmt":"2026-10-14T10:59:51","slug":"srixon-cleveland-golf-experiencing-life-inside-the-european-tour-truck","status":"publish","type":"post","link":"https:\/\/mygolfway.com\/en\/srixon-cleveland-golf-experiencing-life-inside-the-european-tour-truck\/","title":{"rendered":"Srixon \/ Cleveland Golf – Experiencing life inside the European Tour truck"},"content":{"rendered":"

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July 10, 2015 –<\/strong> This year on the Tour, Srixon<\/a> – Cleveland Golf<\/a><\/strong> is keeping its foot on the accelerator. With its fantastic products, golf balls, drivers, irons, wedges, bags, caps… it has increased its lead role in equipping the professional golfers, and we can see it not only on course, but also in the television broadcasts of tournaments.<\/p>\n

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So we accepted the invitation to visit its truck on the European Tour<\/strong>, which is clad with new graphics on its bodywork, in red and white, and with a striking Srixon Z 545 driver<\/strong> on the left side, and a giant Z-STAR golf ball<\/strong> on the right side, which shine out when en route and at destination.<\/p>\n

The four trucks that Srixon – Cleveland Golf<\/strong> have in circulation across the world have the same look, with this one in Europe, two more for the PGA Tour travelling half the US each, and one in Japan.<\/p>\n

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Leading the European Tour truck is Iain Steele<\/strong>, European Tour Manager, supported by Chris Rider<\/strong>, Coordinator for the European Tour, and assisted by Lo\u00efc Monchalin<\/strong>, specialist clubmaker. There is also a professional driver, who comes and goes whenever a heavy vehicle like this needs to be moved, every time it has to travel from one event to another.<\/p>\n

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We spoke with Chris Rider<\/strong>, who told us that “we\u2019ve had the truck for about five years now. Before it was blue, the colours of Cleveland Golf, but last year we bought a new cab, we rebranded the bodywork, and we refurbished the inside”.<\/em><\/p><\/blockquote>\n

We sat at the red seats that had come out from a Rolls Royce, admired the mosaic in black and white at the entrance, and we looked at the TV in the adjoining room where golfers relax while waiting.\u00a0But we are interested in asking about what is inside and how the Tour truck works as it attends to the needs of the golfers, that are playing to win every week ‘out there, on the course’.<\/p>\n

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“Well, this truck can go on the road for eight events non-stop, so you never know what might happen,”<\/em> says Chris Rider<\/strong> to MyGolfWay.com<\/strong>. By product categories:<\/p>\n

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