{"id":30862,"date":"2015-03-31T12:45:52","date_gmt":"2015-03-31T10:45:52","guid":{"rendered":"http:\/\/www.mygolfway.com\/?p=30862"},"modified":"2016-03-15T11:07:49","modified_gmt":"2016-03-15T09:07:49","slug":"adidas-golf-introduction-of-the-first-fully-asymmetrical-golf-shoe","status":"publish","type":"post","link":"https:\/\/mygolfway.com\/en\/adidas-golf-introduction-of-the-first-fully-asymmetrical-golf-shoe\/","title":{"rendered":"adidas Golf \u2013 Introduction of The First Fully Asymmetrical Golf Shoe"},"content":{"rendered":"<p><a href=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2015\/03\/adidas-golf-asym-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-30855\" src=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2015\/03\/adidas-golf-asym-1.jpg\" alt=\"adidas-golf-asym-1\" width=\"640\" height=\"480\" srcset=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2015\/03\/adidas-golf-asym-1.jpg 640w, https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2015\/03\/adidas-golf-asym-1-300x225.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><strong>March 31, 2015 &#8211; <a href=\"http:\/\/adidasgolf.eu\/\" target=\"_blank\">adidas Golf<\/a><\/strong>, an industry leader in innovation, technology and performance footwear, unveils today the first fully asymmetrical golf shoe, <strong>asym energy boost<\/strong>, the most innovative footwear from the brand to date.<\/p>\n<p>The uniquely built left and right shoes guide weight transfer, stability and power through the swing. <strong>asym energy boost<\/strong> is the latest in footwear from <strong>adidas Golf<\/strong> that highlights the revolutionary <strong>boost<\/strong> cushioning and incorporates advanced technologies to best support the athlete and their performance.<\/p>\n<p><strong>adidas<\/strong> has always sought to create and implement technologies into products that give the athletes an advantage, regardless of the field of play. Utilising <strong>the latest biomechanical equipment<\/strong> adidas Golf was better able to analyse footwear during the golf swing and more importantly how footwork impacts the game.<\/p>\n<p><a href=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2015\/03\/adidas-golf-asym-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-30857\" src=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2015\/03\/adidas-golf-asym-2.jpg\" alt=\"adidas-golf-asym-2\" width=\"640\" height=\"373\" srcset=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2015\/03\/adidas-golf-asym-2.jpg 640w, https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2015\/03\/adidas-golf-asym-2-300x175.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Through extensive heat map and force plate pressure studies it was apparent just how different and unique the vertical and horizontal forces were for each foot during the swing. It became clear there were potentially huge advantages in harnessing these differences and having design and performance characteristics dedicated to both the front and back foot.<\/p>\n<blockquote><p><em>\u201cThere is a reason no other brand has brought a fully asymmetrical shoe to market,\u201d<\/em> said <strong>Masun Denison<\/strong>, Director of Global Product Marketing, Footwear at adidas Golf. <em>\u201cIt was a challenging process that involved a lot of additional research and much more design and development. Once we saw the advantage this product could offer and being the performance and innovation leader we are, we felt it was our duty to bring it to golfers of all skill levels.\u201d<\/em><\/p><\/blockquote>\n<p>Offered in both left and right handed versions, the <strong>asym energy boost<\/strong> strategically placed <strong>tour-proven gripmore cleats<\/strong> on the outsole in a variety of sizes to provide improved stability, grip, and performance during all phases of the swing. The revolutionary footwear also features <strong>full-length boost midsole foam<\/strong> for unrivalled cushioning and endless energy, an asymmetric upper and outsole designed to harness swing power and improve footwork and an energy sling to guide energy transfer and\u00a0prevent power leaks during the swing.<\/p>\n<blockquote><p><em>\u201cThe great thing about asymmetrical technology is that it is intuitive, meaning whenever we tell someone why we developed the asym energy boost and explain that our feet work differently during the golf swing, people get it,\u201d<\/em> continues <strong>Masun Denison<\/strong>. <em>\u201cIt is complex to make a shoe like this, but easy to understand the benefit it provides.\u201d<\/em><\/p><\/blockquote>\n<p><a href=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2015\/03\/adidas-golf-asym-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-30859\" src=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2015\/03\/adidas-golf-asym-3.jpg\" alt=\"adidas-golf-asym-3\" width=\"640\" height=\"320\" srcset=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2015\/03\/adidas-golf-asym-3.jpg 640w, https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2015\/03\/adidas-golf-asym-3-300x150.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>From 1st of April, men\u2019s <strong>asym energy boost<\/strong> will be available in two colourways for right-handed golfers (Black\/Dark Silver\/Bold Orange and White\/Core Black\/Night Flash) and in one colourway for left-handed golfers.<\/p>\n<p><strong>RRP:<\/strong> 289 \u20ac.<\/p>\n<p>More information at <a href=\"http:\/\/adidasgolf.com\/boost\" target=\"_blank\">adidasgolf.com\/boost<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>March 31, 2015 &#8211; adidas Golf, an industry leader in innovation, technology and performance footwear, unveils today the first fully asymmetrical golf shoe, asym energy boost, the most innovative footwear from the brand to date. The uniquely built left and right shoes guide weight transfer, stability and power through the swing. asym energy boost is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102,1648],"tags":[443,685,444],"class_list":["post-30862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-golf-shoes","category-taylormade-golf-en","tag-adidas-golf","tag-golf-shoes-2","tag-masun-denison"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>adidas Golf \u2013 Introduction of The First Fully Asymmetrical Golf Shoe - MyGolfWay<\/title>\n<meta name=\"description\" content=\"adidas Golf \u2013 Introduction of The First Fully Asymmetrical Golf Shoe\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mygolfway.com\/en\/adidas-golf-introduction-of-the-first-fully-asymmetrical-golf-shoe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"adidas Golf \u2013 Introduction of The First Fully Asymmetrical Golf Shoe - 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