{"id":24426,"date":"2014-10-12T07:00:15","date_gmt":"2014-10-12T05:00:15","guid":{"rendered":"http:\/\/www.mygolfway.com\/?p=24426"},"modified":"2014-10-15T19:11:57","modified_gmt":"2014-10-15T17:11:57","slug":"nordic-golf-fair-success-3rd-edition-nordic-golf-market","status":"publish","type":"post","link":"https:\/\/mygolfway.com\/en\/nordic-golf-fair-success-3rd-edition-nordic-golf-market\/","title":{"rendered":"Nordic Golf Fair \u2013 Success of 3rd edition of the Nordic golf market"},"content":{"rendered":"<p><a href=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2014\/10\/Nordic-Golf-Fair-Portada.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24415\" src=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2014\/10\/Nordic-Golf-Fair-Portada.jpg\" alt=\"Nordic-Golf-Fair-Portada\" width=\"640\" height=\"480\" srcset=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2014\/10\/Nordic-Golf-Fair-Portada.jpg 640w, https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2014\/10\/Nordic-Golf-Fair-Portada-300x225.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><strong>October 12, 2014 &#8211;<\/strong> For the third year in a row, the <strong>Nordic Golf Fair<\/strong> \u2013 the independent trade fair for the golf industry in the Nordics \u2013 were held on October 1st to 3rd in Malm\u00f6, southern Sweden.<\/p>\n<blockquote><p><em>\u201cThe Nordics are home to more than one million golfers, and with a large number of suppliers treating the region as a single market, the Nordic Golf Fair is an very cost-effective way to make your presence felt\u201d,<\/em> says <strong>Anders Westerlund<\/strong>, Project Manager at the Nordic Golf Fair.<\/p><\/blockquote>\n<p><strong>Abacus, adidas Golf, AHEAD, Callaway golf, Cobra, Daily Sports, Ecco, Galvin Green, Garmin, Holiday Golf, Lacoste, Lyle &amp; Scott, Mizuno, Oakley, Ping, Puma Golf, R\u00f6hnisch, TaylorMade Golf, Titleist, Williams Sport, Wilson<\/strong> and many more: all the major suppliers were exhibiting at the Nordic Golf Fair this year. In total 70 exhibitors representing in excess of 200 different brands.<\/p>\n<p>Two companies based in Spain were represented there: <strong>Williams Sport<\/strong>, with its Formula One aerodynamics golf clubs; and <a href=\"http:\/\/www.holgolf.com\" target=\"_blank\"><strong>Holiday Golf<\/strong><\/a> with <a href=\"http:\/\/www.ofeliat.com\" target=\"_blank\"><strong>Ofelia T<\/strong><\/a>, the handmade leather products from Spain.<\/p>\n<p>The fair attracted more than 1,200 visitors over three days, of which around 70% came from Sweden, just over 15% from Denmark, Norway and Finland, and another 10% from the rest of Europe.<\/p>\n<p>The opening day of the <strong>Nordic Golf Fair<\/strong> wrapped up as always with the <strong>After Golf<\/strong> evening and the <strong>Merchandiser of the Year<\/strong> award to the best golf shops in Denmark and Sweden. It\u2019s the perfect time for informal meetings with colleagues and competitors, and a chance to network with new contacts, or simply catch-up with old friends.<\/p>\n<p><a href=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2014\/10\/Nordic-Golf-Fair.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24417\" src=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2014\/10\/Nordic-Golf-Fair.jpg\" alt=\"Nordic-Golf-Fair\" width=\"640\" height=\"274\" srcset=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2014\/10\/Nordic-Golf-Fair.jpg 640w, https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2014\/10\/Nordic-Golf-Fair-300x128.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><strong>Merchandiser of the Year<\/strong> was introduced to highlight stores that do that little bit extra to boost sales and keep their customers happy; and perhaps to encourage other stores to raise their game. This year was the fourth year the awards were made, and the Danish Merchandiser of the Year went to <strong>Grevernes Golfshop<\/strong>, Fredensborg. In Sweden the winners of the Off Course award were Dormy World of Golf in Gothenburg and the On Course award went to <strong>Lars Lind Golf<\/strong> in Trelleborg.<\/p>\n<blockquote><p><em>\u201cThis award means a lot. We\u2019ve worked for 20 years and thought it was time to develop. But we put so much time into this that we someti\u00admes wondered if we were doing the right thing. But now it feels fantastic to have all our hard work recognised,\u201d<\/em> says <strong>Lars Lind<\/strong>.<\/p><\/blockquote>\n<p>New for this year\u2019s fair were the mini seminars that was held on the stage. <strong>Martin Willners<\/strong>, Editor-in-Chief of Sportfack and Golf Business, explained what drives customers and how to get them into the store. And get the lowdown on the seven most important trends for the years ahead.<\/p>\n<p><strong>Magnus \u00c4ng<\/strong> has worked in digital media and e-commerce since 1999 and he talked about successful online practices and methods that can help attract new customers, whether you sell in a physical golf store, via e-commerce or through personal sales.<\/p>\n<p>The <strong>Nordic Golf Fair<\/strong> works closely with the <strong>Nordic PGA organisation<\/strong>, an important partnership that underpins the standing and perception of the fair among both visitors and retailers. All Nordic PGA organisations are represented at the show with their\u2028 own joint stand to meet their members.<\/p>\n<blockquote><p><em>\u201cThe Nordic Golf Fair is the perfect opportunity to meet everyone in the market: colleagues, competitors and suppliers. It would take us ten weeks all over the place to meet all key people we have met at the fair. It\u2019s also worth saying that the fair is great fun and hugely enjoyable. Of course we were there \u2013 like every year!\u201d<\/em> says <strong>Mats Hedlund<\/strong>, CEO, Dormy Sweden.<\/p><\/blockquote>\n<p>More information at <a href=\"http:\/\/www.thenordicgolffair.com\/\" target=\"_blank\">www.thenordicgolffair.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>October 12, 2014 &#8211; For the third year in a row, the Nordic Golf Fair \u2013 the independent trade fair for the golf industry in the Nordics \u2013 were held on October 1st to 3rd in Malm\u00f6, southern Sweden. \u201cThe Nordics are home to more than one million golfers, and with a large number of [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":24420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[148],"tags":[],"class_list":["post-24426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-golf-shows-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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