{"id":18538,"date":"2014-03-13T06:00:19","date_gmt":"2014-03-13T05:00:19","guid":{"rendered":"http:\/\/labs.100x100.net\/mygolfway\/srixon-the-journey-to-better-the-inspirational-video-of-graeme-mcdowell\/"},"modified":"2014-03-13T06:00:19","modified_gmt":"2014-03-13T05:00:19","slug":"srixon-the-journey-to-better-the-inspirational-video-of-graeme-mcdowell","status":"publish","type":"post","link":"https:\/\/mygolfway.com\/en\/srixon-the-journey-to-better-the-inspirational-video-of-graeme-mcdowell\/","title":{"rendered":"Srixon &#8211; \u2018The Journey to Better\u2019, the inspirational video of Graeme McDowell"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/6CoVE-UN9G4?rel=0\" frameborder=\"0\" width=\"640\" height=\"360\"><\/iframe><\/p>\n<p><strong>March 13, 2014 &#8211; &#8216;The Journey to Better&#8217;<\/strong>, the latest promotional campaign of <strong>Srixon<\/strong>, was launched on 1st March in the brand\u2019s new website, US version: <a href=\"http:\/\/srixon.com\/thejourney\/\">http:\/\/srixon.com\/thejourney\/<\/a>. And the protagonist is none other than the Northern Ireland player <strong>Graeme McDowell<\/strong>, flag-bearer of the <strong>Z-Star XV golf ball<\/strong>.<\/p>\n<blockquote><p>The message of this inspirational video is summed up in these words of <strong>Graeme McDowell<\/strong>: <em>&#8220;That&#8217;s the thing about better. You can&#8217;t own it. You can only pursue it. Stalk it. But once you&#8217;ve tasted it, better is never truly beyond your reach.&#8221;<\/em><\/p>\n<p><a href=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2014\/03\/The-Journey-to-Better-Graeme-McDowell.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"The-Journey-to-Better-Graeme-McDowell\" src=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2014\/03\/The-Journey-to-Better-Graeme-McDowell.jpg\" alt=\"The-Journey-to-Better-Graeme-McDowell\" width=\"640\" height=\"237\" \/><\/a><\/p>\n<p>The <strong>Srixon<\/strong> campaign reflects these words by adding: <em>\u201cOur mission is to make you better. One shot, one round, one weekend at a time. We can&#8217;t promise it will be overnight. No one can. But we can say we&#8217;ll be there. We&#8217;re here to play, to challenge, to compete at the highest level. We&#8217;re here for the journey. The Journey to Better.\u201d<\/em><\/p><\/blockquote>\n<blockquote><p><strong><a href=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2014\/03\/The-Journey-to-Better-Graeme-McDowell-sentence.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-13866\" title=\"The-Journey-to-Better-Graeme-McDowell-sentence\" src=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2014\/03\/The-Journey-to-Better-Graeme-McDowell-sentence-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><\/a>What will Srixon surprise us with after McDowell?<\/strong><\/p>\n<p>The campaign doesn\u2019t end here, as the new website announces that we can expect similar motivational videos with other players of the staff of the brand.\u00a0Keep a look out, because one of <strong>Keegan Bradley<\/strong> (3\/15\/14) is about to reach us, and others of <strong>Gonzalo Fernandez-Casta\u00f1o<\/strong> (1\/4\/14) and <strong>J.B. Holmes<\/strong> (4\/15\/14) are on their way.<\/p>\n<p>We\u2019ll keep you posted!<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;The Journey to Better&#8217;, the latest promotional campaign of Srixon, was launched on 1st March in the brand\u2019s new website, US version: http:\/\/srixon.com\/thejourney\/. And the protagonist is none other than the Northern Ireland player Graeme McDowell, flag-bearer of the Z-Star XV golf ball.<\/p>\n","protected":false},"author":1,"featured_media":19696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86,87,140,88,136,130,157,126,149],"tags":[],"class_list":["post-18538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amateurs-en","category-equipment","category-golf-social-media","category-golf-balls-en","category-golf-lessons","category-pga-tour-en","category-srixon-en","category-tournaments","category-training"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Srixon - \u2018The Journey to Better\u2019, the inspirational video of Graeme McDowell - MyGolfWay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mygolfway.com\/en\/srixon-the-journey-to-better-the-inspirational-video-of-graeme-mcdowell\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Srixon - \u2018The Journey to Better\u2019, the inspirational video of Graeme McDowell - MyGolfWay\" \/>\n<meta property=\"og:description\" content=\"&#039;The Journey to Better&#039;, the latest promotional campaign of Srixon, was launched on 1st March in the brand\u2019s new website, US version: http:\/\/srixon.com\/thejourney\/. 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