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November 26, 2025 – <\/strong>GMS Agency<\/strong>, a leading global marketing and consultancy agency specialising in the golf industry, has\u00a0been named Agency of the Year<\/strong> at the 2025 Sports Business Awards<\/strong>.<\/p>\n The awards, hosted on Friday 21st November by The BBC\u2019s Colin Murray in London\u2019s Billingsgate, rewards the most successful and high-performing businesses and institutions across sport – from top tier Premier League football clubs to the industry\u2019s core governing bodies.<\/p>\n The prestigious Agency of the Year accolade is awarded to the team that shows commitment to innovation, storytelling, and measurable impact across campaigns, strategy, and representation.<\/p>\n It also reflects the agency\u2019s significant and continued international growth, progressive approach to modern sports marketing and its ability to adapt quickly to an evolving marketing and media landscape.<\/p>\n Despite being a lean and highly focused team, GMS now stands among the best and brightest not only in golf but across the entire sporting landscape.<\/p>\n \u201cTo win against the biggest and best not just in golf but across sport is humbling,\u201d <\/em>says Sam Elder<\/strong>, Co-CEO at GMS Agency. \u201cWe pride ourselves in over-delivering for all of our partners and truly punching above our weight. This is perhaps the best example of this in our agency\u2019s history.\u201d<\/em><\/p>\n Phil Craghill<\/strong>, Co-Ceo of GMS Agency, added: \u201cTo be recognised in a massive sports competition and come out on top is testament to our creativity, collaboration and drive to deliver world-class service.<\/em><\/p>\n \u201cTo be nominated among some of the most respected businesses in sport was a big win for a relatively small independent agency like ours. To actually come out on top is extremely humbling and a dream realised.\u201d \u00a0\u00a0<\/em><\/p><\/blockquote>\n The Sports Business Awards<\/strong> judging panel is made up of some of the most respected individuals in the industry, including executives at BBC Sport, World Rugby, the Olympic Team, and more. The scoring was conducted independently to ensure the grades were unbiased throughout the process. Four-time Olympic Gold medalist Matthew Pinsent presented the award to GMS Agency.<\/p>\n In 2026, GMS<\/strong> will continue growing its footprint in Asia, Europe, and North America as they represent the largest golf markets in the world. The agency also looks forward to delivering first rate service to its existing and new partners alike.<\/p>\n November 26, 2025 – GMS Agency, a leading global marketing and consultancy agency specialising in the golf industry, has\u00a0been named Agency of the Year at the 2025 Sports Business Awards. The awards, hosted on Friday 21st November by The BBC\u2019s Colin Murray in London\u2019s Billingsgate, rewards the most successful and high-performing businesses and institutions across […]<\/p>\n","protected":false},"author":6,"featured_media":171470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"tags":[],"class_list":["post-171478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-golf-companies"],"acf":[],"yoast_head":"\n