{"id":16214,"date":"2011-11-01T01:52:21","date_gmt":"2011-11-01T00:52:21","guid":{"rendered":"http:\/\/labs.100x100.net\/mygolfway\/new-ecco-line-furthers-brands-leadership-in-hybrid-and-natural-motion-categories\/"},"modified":"2014-08-27T09:10:55","modified_gmt":"2014-08-27T07:10:55","slug":"new-ecco-line-furthers-brands-leadership-in-hybrid-and-natural-motion-categories","status":"publish","type":"post","link":"https:\/\/mygolfway.com\/en\/new-ecco-line-furthers-brands-leadership-in-hybrid-and-natural-motion-categories\/","title":{"rendered":"New ECCO line furthers brand\u2019s leadership in Hybrid and Natural Motion categories"},"content":{"rendered":"<p><a href=\"http:\/\/www.mygolfway.com\/?attachment_id=892\" rel=\"attachment wp-att-892\"><img loading=\"lazy\" decoding=\"async\" title=\"ecco_golf_2012_collection_biom_hybrid_640\" src=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2011\/12\/ecco_golf_2012_collection_biom_hybrid_640.jpg\" alt=\"\" width=\"640\" height=\"338\" \/><\/a><\/p>\n<p><strong>November 1, 2011 &#8211;<\/strong> Danish\u2028brand ECCO \u2013 maker of a very comfortable, stylish and\u2028 technically advanced footwear for golf \u2013 announces its 2012 men\u2019s golf\u2028collection, highlighted by several new introductions in the Street\u2028hybrid and Natural Motion categories. The range will be widely available\u2028across Europe from spring 2012.<\/p>\n<p>Mirroring\u2028 the foot skeleton and using the body\u2019s natural system for absorbing \u2028impact, BIOM Hybrid combines the\u2028 award-winning Golf Street outsole with groundbreaking ECCO Natural\u2028Motion technology. The result is the first and only hybrid model that\u2019s\u2028 also a true performance golf shoe.<\/p>\n<p><em><!--more-->\u201cGolf\u2028 Street literally created the hybrid category, and it all began with the\u2028simple notion that a golf shoe can be much more than a golf shoe,\u201d<\/em> says \u2028Michael Waack, Head of Global Golf at ECCO. <em>\u201cThat philosophy along with\u2028 our foot-first approach to shoemaking and decades of research has now\u2028led to the phenomenal BIOM Hybrid.\u201d<\/em><\/p>\n<p>Built \u2028around a completely anatomical last developed by scanning more than \u20282,500 feet, BIOM Hybrid has an all-day outsole with 100 moulded TPU \u2028traction bars. This creates more than 800 traction angles, providing\u2028 exceptional grip and stability on nearly any surface.<\/p>\n<p>BIOM Hybrid also features yak leather uppers that are naturally soft, smooth and breathable, yet three times stronger than other leathers; ECCO Hydromax treated leather uppers for superb weather protection; a triple-component insole unit to enhance cushion and performance; direct-injected midsole with flexible arch support and a stabilization bar specifically designed to enhance the golf swing.<\/p>\n<p>Additional breakthroughs for the new season include:<\/p>\n<p><strong>Golf Street: <\/strong>The\u2028game\u2019s most admired and desired shoe is now available in two new\u2028styles. One is a fashion-forward design combining performance textiles\u2028 with soft leather on the uppers. The next is a luxury version crafted\u2028from reptile printed leathers that perfectly complements the Golf Street\u2028camel leather model.<\/p>\n<p><strong>BIOM Golf: <\/strong>Crafted\u2028using decades of ECCO research into the human foot, the first Natural\u2028 Motion golf shoe is now available in a Gore-Tex version and new colors \u2028in the Hydromax leather category. It takes advantage of the foot\u2019s \u2028system for absorbing impact while bringing players closer to the ground\u2028for unmatched feel and traction.<\/p>\n<p><strong>Cool III: <\/strong>Designed\u2028 to turn heads, Cool III is has all-new upper patterns in the Gore-Tex, Hydromax and Premier leather categories. A textile lining showcases an\u2028open mesh that is extremely breathable while a low-profile,\u2028 direct-injected midsole offers superb torsional support and stability.<\/p>\n<p>The\u2028 ECCO men\u2019s golf collection is worn in competition by scores of \u2028international Tour stars, including Graeme McDowell, Fred Couples,\u2028 Thomas Bjorn, Stuart Appleby, Thongchai Jaidee, Aaron Baddeley and many others.<\/p>\n<p>Pictures: ECCO Golf<\/p>\n<p><a href=\"http:\/\/www.mygolfway.com\/?attachment_id=893\" rel=\"attachment wp-att-893\"><img loading=\"lazy\" decoding=\"async\" title=\"golfstreet_2012_640\" src=\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2011\/12\/golfstreet_2012_640.jpg\" alt=\"\" width=\"640\" height=\"659\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>November 1, 2011 &#8211; Danish\u2028brand ECCO \u2013 maker of a very comfortable, stylish and\u2028 technically advanced footwear for golf \u2013 announces its 2012 men\u2019s golf\u2028collection, highlighted by several new introductions in the Street\u2028hybrid and Natural Motion categories. The range will be widely available\u2028across Europe from spring 2012. Mirroring\u2028 the foot skeleton and using the body\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102],"tags":[],"class_list":["post-16214","post","type-post","status-publish","format-standard","hentry","category-golf-shoes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New ECCO line furthers brand\u2019s leadership in Hybrid and Natural Motion categories  - MyGolfWay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mygolfway.com\/en\/new-ecco-line-furthers-brands-leadership-in-hybrid-and-natural-motion-categories\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New ECCO line furthers brand\u2019s leadership in Hybrid and Natural Motion categories  - MyGolfWay\" \/>\n<meta property=\"og:description\" content=\"November 1, 2011 &#8211; Danish\u2028brand ECCO \u2013 maker of a very comfortable, stylish and\u2028 technically advanced footwear for golf \u2013 announces its 2012 men\u2019s golf\u2028collection, highlighted by several new introductions in the Street\u2028hybrid and Natural Motion categories. 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