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July 5, 2020 – Galvin Green<\/strong>, the brand that revolutionised waterproofs in the 1990\u2019s and has taken technical golf clothing to another level during this Millennium, celebrates its 30th<\/sup> birthday this month and enjoys a global status that founder Tomas Nilsson<\/strong> could once only dream about.<\/p>\n As an entrepreneur and recreational golfer in the Swedish town of V\u00e4xj\u00f6 back in 1990, Tomas saw an opportunity to invest in golf and create a global brand. \u201cMy goal was to produce the best quality golf clothes on the market and we\u2019re now a decade ahead of where I believed we could be on a global scale,\u201d<\/em> said Tomas Nilsson<\/strong>.<\/p>\n \u201cFunctional clothing is especially important in golf, where you\u2019re often exposed to sun, rain and wind.\u00a0 It is incredibly important that you have the right clothing regardless of the weather, so you can continue to enjoy your round and play to your best. That\u2019s why we\u2019ve always selected the very best materials, matched with the best styling and details possible,\u201d<\/em> he added.<\/p><\/blockquote>\n Creative Director Mats Lundqvist<\/strong> shared the passion for quality when he composed the first Galvin Green range in the summer of 1990 and admits he learnt a lot from the experience.\u00a0\u201cI learned how important it was to have a specific function for each garment and explain it to the users. It meant that our vision for the next 59 ranges was to design functional garments that really perform on the golf course. At the time, the market for functional golf wear wasn\u2019t so big, so we decided we could fill that gap and take it forward,\u201d<\/em> added Mats.<\/p><\/blockquote>\n \u201cThanks to the owner\u2019s ambition and the talent of designers like Mats over these years, Galvin Green has become something of a household name in golf more quickly than first envisaged,\u201d<\/em> said CEO Nicholai Stein<\/strong>.<\/p>\n \u201cWe\u2019re proud of the fact that golfers can purchase our garments at 25 of the world\u2019s 30 top-ranked courses and many more besides. Without ever taking success for granted, we see Galvin Green as a major brand and key vendor in the golf apparel industry worldwide for many years to come, as we continue to ensure that technical performance takes priority over price,\u201d<\/em> he added.<\/p><\/blockquote>\n PUSHING BOUNDARIES<\/strong><\/p>\n Unlike many other golf brands, Galvin Green<\/strong> has pushed the boundaries for not only functional golf wear, but colourful outfits too. While the market was full of Navy and Green block color tops three decades ago, they introduced bright colors such as Orange, often in various shades alongside White, Black or Navy.<\/p>\n \u201cWe\u2019ve been surprised how popular Orange has been over the years, as it\u2019s not a colour most people would wear anywhere other than the golf course,\u201d<\/em> added Mats Lundqvist<\/strong>.<\/p><\/blockquote>\n The long-term legacy of this bold approach has given the brand a reputation for never compromising on its innovation and product quality in a fiercely competitive market.<\/p>\n \u201cLiving up to the \u2018we never compromise\u2019 philosophy is a challenge when the consumer can come across the brand at so many touch points, but it means our message is well understood by our customers and those who may be new to the Galvin Green proposition,\u201d<\/em> said Nicholai Stein<\/strong>.<\/p>\n \u201cI believe that today\u2019s serious golfer trusts the brand and is reassured by its long track record of adding new products and driving up standards across all golf apparel categories. They recognise that Galvin Green is always bringing something new to the market that will turn heads and help to dress them in style and comfort. Our sustainability programme, which began in 2012, has developed at pace with long-<\/em>lasting<\/em> garments aimed to appeal to younger golfers. It has put us among the industry\u2019s world leaders in environmental footprint management and we intend to stay ahead of competitors who will find it hard to compete in the eco-generation climate,\u201d<\/em> he added.<\/p><\/blockquote>\n LONG LASTING<\/strong><\/p>\n In addition to working with fabric suppliers under the reputable Bluesign\u00a0textile production<\/strong> regime for almost a decade, Galvin Green has also benefited from advice from a Swedish Government consultant who confirmed that the best contribution the brand could make to the planet\u2019s future was to produce garments that not only perform, but last a long time.<\/p>\n Among the most revolutionary innovations from the brand was the introduction of\u00a0INSULA\u00a0sweaters<\/strong> in 2004, as part of its pioneering layering for golf initiative known as the Multi-Layer Concept<\/strong>.\u00a0 It culminated this year with the DWIGHT<\/strong> sweater, made entirely from recycled plastic bottles.<\/p>\n \u201cFrom a time when cotton shirts dominated the scene with shrinkage and heavy moisture absorption and knitted sweaters weighed golfers down if it rained, there have been huge advancements in fabric technology for golfers in the last three decades and the breathable, non-absorbent INSULA\u00a0garments rank among our most prized achievements,\u201d<\/em> said Mats Lundqvist<\/strong>.<\/p><\/blockquote>\n![\"\"](\"https:\/\/hundreds-wordpress-uploads.s3.amazonaws.com\/mygolfway\/uploads\/2020\/07\/GALVIN-FREEN-30.jpg\")
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