November 6, 2014 – Ecco celebrates Autumn-Winter 2014 with premium functional style infused with Scandinavian design, innovation, authenticity and individuality. The new collection showcases a diverse line-up of shoes for active people – whether their world is urban or nature inspired, professional or casual, high paced or low key.

Scandinavians are said to be one of the happiest people on earth. And as a Scandinavian company, Ecco sees it as its duty to share that renowned Nordic optimism with the rest of the world. The right outlook, after all, often depends on our comfort and style level – and this unique combination is something Ecco has mastered and helped to define.

The company’s Direct Injection Technology has brought comfort not only to casual shoe collections but also to the dress shoe category – establishing an unprecedented, long-awaited balance of comfort and style that is here to stay.

Heading into the colder season, Ecco’s design lab in Denmark has unveiled unexpected, daring designs engineered to deliver much-needed warmth. For year-round, all-occasion lines like Ecco Dress Comfort, even more comprehensive collections are in the works to ensure an ideal match for every foot and life moment. The total collection is a stylistically eclectic mix featuring hybrid design, digital effects, synthetic details and accents – all geared towards an active, fashionable lifestyle.

Never one to choose the beaten path, Ecco is also pushing the boundaries of its palette, with two unusual new shoe shades lighting up the Autumn-Winter 2014 collection: Midnight Blue and Green Gables. More traditional autumn shades – Classic Black, Espresso, Coffee, Red Burgundy and Rust Brown – are featured as well.

Loafers, booties, and dress shoes for the holiday season round out an essential Ecco shoe wardrobe with premium chunky heels, rounded toes, and detailing that allows for easy curating of an individual look.

RENDERING NATURE

The overarching theme for the Autumn-Winter 2014 collection, Rendering Nature, thrives on contrast and eclecticism. New materials like fur and velvet combine with patent for a surprising take on premium shoe wear.

Nature, which has been a key source of inspiration for a number of seasons, returns once again – with Ecco shifting focus to explore new and different facets of our environment. Our smartphones, tablets and laptops have made us wireless – yet constantly connected. We travel the world physically and virtually, soaking in new, authentic experiences.

In this increasingly diverse globalized environment, the desire to discover and celebrate local characteristics, crafts and specialized knowledge is growing – and with it, the desire to express individual style inspired by global exposure. Consumers are simultaneously alert to innovation and long to celebrate heritage, wearing it as a badge of pride. Authenticity, comfort, and quality have become key drivers in the selection of Ecco self-defining products.

More information at http://www.ecco.com/and http://shopeu.ecco.com/uk/en/.

Por REDACCIÓN