Brands Movements at the Start of the 2013 Golf Season

January 22, 2013 – The signing of the No.1 of the golf world, Rory McIlroy, by the multinational Nike has been the most mediatic move of the trading season. Not surprisingly, the Northern Irish player dropped the brands of a lifetime, Titleist and FootJoy with golf clubs, golf balls, gloves, shoes, bag… from Acushnet, who have accompanied him from the launch of his professional career, plus apparel and sunglasses from Oakley, when he saw a contract on the table estimated at more than 200 million Dollars for 10 years.

But this story is just the tip of the iceberg, because the dance of golf brands occurs on the back of Tours all over the world, between players and equipment manufacturers who want to be reflected in the golf bags of profesional golfers to the worldwide audience of amateurs and golf fans.

Here is a list of brands put together by MyGolfWay.com, stepping over from 2012 to 2013. As you can see, the ones who remain highly active in the signing market are Nike Golf, which has regained the No.1 with Rory after the falling of Tiger Woods, thus reinforcing its image as a golf brand; Callaway Golf, whose recent signings are aimed at establishing the company as the brand with the longest drivers on the market; and TaylorMade Golf, with a combination of young and veteran players who already know the sweet taste of victory on the PGA Tour.

MAIN PLAYERS WITH GOLF BRAND CHANGE

Among the famous names from the list, apart from Rory McIlroy, take note of highlights such as Nicolas Colsaerts (Callaway Golf), Jesper Parnevik (Cobra Puma Golf), Stewart Cink (TaylorMade Golf), Nick Watney (Nike Golf) and Bubba Watson (Oakley).

The weapons are ready… get set and… go!

Although the first victories of the year 2013 have been for other players: Dustin Johnson (TaylorMade Golf) on the PGA Tour and Louis Oosthuizen (Ping) on the European Tour.

By REDACCIÓN